BAPE: FASHION REVOLUTION OR JUST ANOTHER HYPE MACHINE

In a world where fashion changes as fast as your TikTok feed, few brands have held on as long—or as loudly—as BAPE. From the neon-soaked streets of Tokyo to the closets of hip-hop royalty, A Bathing Ape has earned its spot in the fashion hall of fame. But more than three decades after its launch, we’re left wondering: Is BAPE still a cultural